This Privacy Statement describes how American Media television (“AMT”) collects personal information about you; how we safeguard the personal information we collect; how we use and share such personal information; and how you can contact us regarding our privacy practices.

The "Services" are AMT's websites and applications that AMT makes available for your use, as well as the other means that you may use to interact with AMT online, in-person, and through third party locations. "Services" includes: 

• AMT's websites and applications, regardless of medium      or how you access them, including contests;  
• your interactions with AMT in other locations, such as      third-party websites and platforms, including social media websites,      forums, and platforms;
• your interactions with AMT's other operations,      including call centers, physical retail locations or events, in-person      visits to AMT's offices and facilities.    

AMT USA Privacy Statement

Controller 

The Data Controller is AMT USA Corporation located 101 E Huntington Drive, Monrovia, Ca 91016, USA.

Braintree Gateway, PayPal Inc. provide us the service like keeping customer credit card information and store our customer data, the contact information for its data protection officer is available at www.paypal.com or www.braintreepayments.com.

Data protection officer

If you have questions about this Privacy Statement or your rights, you may contact the legal counsel of AMT by email at leagal@AMTusa.com and by mail at AMT USA Corporation, attention: Legal Counsel,  located 101 E Huntington Drive, Monrovia, Ca 91016, USA.

What personal information does AMT collect?

Personal Information You Provide. AMT collects and stores personal information that you give to us when you use the Services.

• Contact information: such as names, addresses, emails,      user logins, and phone numbers
• Financial information: such as your credit card or bank      information for purchases, or other information when applying for Easy Pay      or using other payment options
• Order information: details surrounding purchases
• Communication information: such as when you have      contacted us, or we have contacted you; content information of your emails      or chats with AMT or recordings of your phone calls with AMT
• Forum / Review information: such as your reviews of      products on AMT websites or applications; images or feedback you may      provide on AMT user forums

If you do not want to provide to us personal data that we need to fulfill a statutory or contractual requirement, or a requirement necessary to enter into a contract, then the consequences may be that you are unable to make purchases from AMT or to use AMT's services or websites.

Personal Information Collected Automatically. In addition to information that you provide to us, we collect other information using automated means such as cookies (tiny text files store on your computer or device when you visit certain websites or app, and they are standard practice for most online companies, which are essential to make full use of online shopping and personalized feature at AMT) web beacons, embedded scripts, and other kinds of technology .

• Browsing and use information: such as pages, links,      videos, products, and content viewed, applications used or viewed, and      metrics surrounding those views including time, length of visit, the      locations viewed before and after
• Device and technical information: such as the internet      protocol (IP) addresses of computers or devices you use, device identifiers,      browser characteristics, operating system details, language preferences,      referring uniform resource locaters (URLs), services used,      telecommunications data (source, metrics, logs), log files, audit trails,      or cookie IDs
• Demographic or interest information (some portions      aggregated to postal code): such as age, product category interests,      location, income, family status, birthday, gender, fiscal code

Personal Information Obtained from Third Parties. We also obtain information about you from other sources and combine that with information we collect about you through the Services. We are only able to correct information we hold, not that held by the third party providers.

• Personal data may be created through social media      platforms – like Facebook, Twitter, Pinterest, and other public platforms.      If messages are posted about AMT on social media platforms, we may collect      data related to that message, including the message’s content, the social      media “handle” of the person making the message, the time and date of the      message, responses, “likes”, and other kinds of information related to the      message. Also, we may collect and use personal data that you choose to      provide to AMT if you decide to communicate with AMT through social media      platforms or if you decide to give us access to your personal data from      these social media platforms.
• Publicly available information: This information may      include, for example, number of household members, household income range,      or postal code. Such information may be associated with personal      information you provide, such as your name, email address, physical      address, or phone number.
• Information that we obtain from third parties:      Information obtained will be added to our existing information about      customers and people who use our Services to better understand their      interests and to provide more relevant content and advertising. 

Why does AMT need my personal information?

We use the personal information we collect about you for the purposes, and with their corresponding legal basis, in the table below. These legal bases are described in the context of the General Data Protection Regulation (GDPR), a general law of the European Union becoming effective as of 25 May 2018. The GDPR applies both to the online and the offline processing of personal data. On the contrary, the ePrivacy Directive is a separate law that addresses the uses of personal data specifically in the online environment. Although we are required to be compliant with the GDPR’s general legal framework, we also rely on consent under the ePrivacy Directive to the extent we are required to do so, and when we refer to "ePrivacy Consent" below, it is on this basis but without prejudice to the performance of some of our data processing activities on the basis of our legitimate interest, where possible.

Provide services and features you request, including to create and manage your account

Legal basis: To take steps prior to and to perform the contract

Data types: Contact information, preferences, financial information, communication information

Process, fulfill, and ship orders and contact you as needed for these orders

Legal basis: To take steps prior to and to perform the contract

Data types: Contact information, order information, financial information

Respond to requests, comments, or questions, and to provide customer support, including AMT managed social interactions and chat

Legal basis: To respond to a request coming directly from the interested data subject

Data types: Contact information, communication information, preferences, order information, forum / review, financial information

Call recording and monitoring

Legal basis: Legitimate interest - customer experience, quality control, and communications

Data types: Contact information, communication information

Enable and improve website functionality

Legal basis: Legitimate interest - better customer experience

Data types: Contact information, preferences, device and technical information, browsing and use information

Personalize and improve your experience using the Services; Target marketing efforts to appropriate audiences, including use of retargeting ads across other websites, devices, and platforms

Legal basis: Legitimate interest (relevant advertising, better customer experience, efficiency). ePrivacy consent

Data types: Contact information, order information, browsing and use information, device and technical information, preferences, demographic or interest information

Monitor and analyze trends, usage, and activities of users of the Services, customize, and improve the Services' content, products, and services

Legal basis: Legitimate interest - better customer experience, efficiency, providing tailored product offering

Data types: Contact information, order information, device and technical information, browsing and use information, demographic or interest information

Send you marketing materials and offers for products and services that we think may interest you

Legal basis: ePrivacy and GDPR consent, without prejudice to legitimate interest where possible.

Data types: Contact information, preferences, order information, browsing and use information, demographic or interest information

Contact you regarding your use of the Services, your transactions

Legal basis: Legitimate interest - improving transparency and awareness

Data types: Contact information, order information

Contact you in our discretion regarding changes to our policies

Legal basis: Compliance with legal obligation

Data types: Contact information, order information

Evaluation for payment options

Legal basis: To take steps prior to and to perform the contract

Data types: Contact information, order information, financial information

Prevent fraud or other misuse

Legal basis: Legitimate interest - protect customer and business information, payment defaults and financial damage

Data types: Contact information, order information, financial information, device and technical information, browsing and use information

Conduct research and analysis, including focus groups and surveys

Legal basis: Legitimate interest (relevant advertising, better customer experience, efficiency). ePrivacy Consent

Data types: Contact information, order information, browsing and use information, device and technical information, preferences, demographic or interest information

Enforce our policies, comply with legal obligations

Legal basis: Compliance with legal obligation

Data types: Especially, contact information, order information, financial information, device and technical information, browsing and use information; potentially all data types

Adhere to industry standards, and otherwise manage our business

Legal basis: Legitimate interest - comply with the law, standards, and Terms and Conditions

Data types: Especially, contact information, order information, financial information, device and technical information, browsing and use information; potentially all data types

Maintain user forums and product review capabilities

Legal basis: Legitimate interest - better customer experience

Data types: Contact information, forum/review information, order information

Customer segmentation

To give you the best possible customer experience, we need to get a good picture of who you are.  To help us to do that, we run a customer segmentation program, using a third party service provider who allocates customers to certain categories or segments based on, for example, their age, address, gender and order data (i.e., what they have purchased).  Our service provider then enriches that information with so-called lifestyle data.  These are just statistics-based assumptions, for example on your probable life situation (ex single household), your shopping habits, your media usage (ex "online", "TV", "magazines", "social networks") and your location.  Based on the overall information, we assign you to a specific customer segment, and we then delete the lifestyle data.  The segment you are in becomes part of your customer record.  This allows us to offer you promotions, products and services that are most likely to interest you. Customer segmentation and data processing are done under a legitimate interest basis meant to enrich your experience so that you only receive advertising that is tailored to your individual needs, while serving AMT’s interest in engaging its customers.    

Who can see my personal information?

We grant individuals who help AMT provide the Services access to your personal information, as necessary to perform the tasks required.  These people may work for third party service providers.  These third-party service providers are required to agree to safeguard your personal information appropriately and according to law. AMT may also share your personal information with certain "Affiliates" in their capacity as the direct and indirect owners of AMT. These owners include Qurate Retail, Inc. and its direct and indirect owners. AMT may also share your personal information with certain other Affiliates as necessary to perform the tasks required. We also share personal information about you with others for additional purposes, including:

• As required or permitted by applicable law, for      compliance with a legal obligation; establishment, exercise or defense of      legal claims, or if we believe in good faith that such disclosure is      necessary;
• At the request of government authorities investigating;
• With our third party service providers for order      fulfillment, shipping, processing payments, customer service, Easy Pay      review, account servicing, customer research, marketing, provision of      information technology services, and records maintenance;
• If we believe there has been a violation of our terms      or policies, or to protect anyone’s rights, property, life, health,      security, or safety;
• In connection with any proposed or actual merger,      purchase, sale (including a liquidation, realization, foreclosure, or      repossession), lease, amalgamation, or any other type of acquisition of      all or any portion of AMT’s assets, financing, disposal, conveyance, or      transfer of all or a portion of our business to another company;
• With third parties that conduct analytics or data      appending to help us offer you more relevant products and services; or
• For other purposes disclosed elsewhere in this Privacy      Statement, or at the time you provide your personal information.

Aggregated or de-identified information that cannot be used to identify an individual and anonymized information is not considered personal information that is covered under this Privacy Statement.

Data Transfers outside of the EEA

AMT's Affiliates and third-party service providers who have access to personal data may be located in other countries, and these countries may not have an adequacy decision by the European Commission. Any transfer of data to an Affiliate or third-party service provider is covered by model clauses or another transfer mechanism to ensure that personal data is treated with care. You may contact the DPO or legal counsel at the information provided if you would like more information about these clauses or transfer mechanisms.

Where restricted, sensitive personal data types will not be transferred outside of the country. Personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, health, sexual orientation, sex life, trade union membership and genetic and biometric data are subject to special protection and considered by EU privacy law to be “sensitive personal data”.

Links to Other Websites

Our Services contain links to websites or applications controlled by third parties, for your convenience and information. Some linked websites or applications are operated by entities not affiliated with AMT, and these linked websites or applications have their own privacy policies or notices. If you visit other websites or applications through links found on AMT's Services, please review the posted privacy policies on those websites or applications. AMT is not responsible for the content or privacy practices of any website or application that is not controlled by AMT.

How long does AMT keep your personal information?

Personal information is retained based on legal, business, and contract requirements. If you have additional questions regarding retention, please contact leagal@AMTusa.com.  Personal information will be deleted, anonymized, or be limited to specific purposes and kept  for no longer than is necessary, taking into account the limitation periods for potential claims.  If a type of personal information is used for more than one purpose, then the personal data would be restricted, but kept for the longest applicable period.

Retention of your account, including name (first, last), address (street address, city, post code), email and customer number, will be kept pending an annual review for the limited purposes of fraud prevention and warrantees. Retention of this information will be reviewed on an annual basis to confirm that the additional purposes still apply.  Criteria will include risk of storage and exposure, as balanced with legal requirements for criminal and civil fraud limitation periods, financial and security risk, warranty periods, and customer status.

Requests for deletion will be limited by their continued necessity under Article 5(1)(e) of the GDPR, as required or permitted by applicable law, for compliance with a legal obligation; establishment, exercise or defense of legal claims, or if we believe in good faith that such disclosure is necessary; at the request of government authorities conducting an investigation; if we believe there has been a violation of our terms or policies, or to protect anyone’s rights, property, life, health, security, or safety; to resolve outstanding disputes; or to troubleshoot existing problems, such as submitted security or functionality issues. 

Logs within systems will be kept with consideration of the type of data in the system, as well as legal and regulatory guidance requires.  

How does AMT protect your personal information?

AMT maintains security measures to protect personal data from loss, misuse, unauthorized access, disclosure, alteration or destruction taking due account of the nature of the data and the risks involved in the processing.

Where can I get more information?

If you have questions about this Privacy Statement or would like more information about our privacy practices, please contact us at leagal@AMTusa.com

Changes to This Privacy Statement

We seek to ensure that our information collection and processing is always proportionate. We will notify you of any changes to this notice which materially affect your rights or the purposes for which we collect and process personal data.  We encourage you to review this Privacy Statement when you use AMT's Services, as the current version will be available. This Privacy Statement was last revised on 25 May 2018.

Privacy Rights

You have rights regarding your personal information.  These rights include your ability to know how we are using your personal information, the ability to access, update, change, and even delete your personal information.  This section is where you can learn more and exercise your rights.

The right to be informed

You have the right to know how AMT is using your personal information. Refer to the section above “Why does AMT need my personal information”.

The rights of access & rectification

You have the right to know what personal information we have collected about you as well as manage and update your personal information. 

At AMT, you can access and manage much of your information in the My Account section.  You can also contact Customer Care to view and update your info.  

Go to My Account or Contact AMT Customer Service