This Privacy Statement describes how American Media television (“AMT”) collects personal information about you; how we safeguard the personal information we collect; how we use and share such personal information; and how you can contact us regarding our privacy practices.
The "Services" are AMT's websites and applications that AMT makes available for your use, as well as the other means that you may use to interact with AMT online, in-person, and through third party locations. "Services" includes:
AMT USA Privacy Statement
Controller
The Data Controller is AMT USA Corporation located 101 E Huntington Drive, Monrovia, Ca 91016, USA.
Braintree Gateway, PayPal Inc. provide us the service like keeping customer credit card information and store our customer data, the contact information for its data protection officer is available at www.paypal.com or www.braintreepayments.com.
Data protection officer
If you have questions about this Privacy Statement or your rights, you may contact the legal counsel of AMT by email at leagal@AMTusa.com and by mail at AMT USA Corporation, attention: Legal Counsel, located 101 E Huntington Drive, Monrovia, Ca 91016, USA.
What personal information does AMT collect?
Personal Information You Provide. AMT collects and stores personal information that you give to us when you use the Services.
If you do not want to provide to us personal data that we need to fulfill a statutory or contractual requirement, or a requirement necessary to enter into a contract, then the consequences may be that you are unable to make purchases from AMT or to use AMT's services or websites.
Personal Information Collected Automatically. In addition to information that you provide to us, we collect other information using automated means such as cookies (tiny text files store on your computer or device when you visit certain websites or app, and they are standard practice for most online companies, which are essential to make full use of online shopping and personalized feature at AMT) web beacons, embedded scripts, and other kinds of technology .
Personal Information Obtained from Third Parties. We also obtain information about you from other sources and combine that with information we collect about you through the Services. We are only able to correct information we hold, not that held by the third party providers.
Why does AMT need my personal information?
We use the personal information we collect about you for the purposes, and with their corresponding legal basis, in the table below. These legal bases are described in the context of the General Data Protection Regulation (GDPR), a general law of the European Union becoming effective as of 25 May 2018. The GDPR applies both to the online and the offline processing of personal data. On the contrary, the ePrivacy Directive is a separate law that addresses the uses of personal data specifically in the online environment. Although we are required to be compliant with the GDPR’s general legal framework, we also rely on consent under the ePrivacy Directive to the extent we are required to do so, and when we refer to "ePrivacy Consent" below, it is on this basis but without prejudice to the performance of some of our data processing activities on the basis of our legitimate interest, where possible.
Provide services and features you request, including to create and manage your account
Legal basis: To take steps prior to and to perform the contract
Data types: Contact information, preferences, financial information, communication information
Process, fulfill, and ship orders and contact you as needed for these orders
Legal basis: To take steps prior to and to perform the contract
Data types: Contact information, order information, financial information
Respond to requests, comments, or questions, and to provide customer support, including AMT managed social interactions and chat
Legal basis: To respond to a request coming directly from the interested data subject
Data types: Contact information, communication information, preferences, order information, forum / review, financial information
Call recording and monitoring
Legal basis: Legitimate interest - customer experience, quality control, and communications
Data types: Contact information, communication information
Enable and improve website functionality
Legal basis: Legitimate interest - better customer experience
Data types: Contact information, preferences, device and technical information, browsing and use information
Personalize and improve your experience using the Services; Target marketing efforts to appropriate audiences, including use of retargeting ads across other websites, devices, and platforms
Legal basis: Legitimate interest (relevant advertising, better customer experience, efficiency). ePrivacy consent
Data types: Contact information, order information, browsing and use information, device and technical information, preferences, demographic or interest information
Monitor and analyze trends, usage, and activities of users of the Services, customize, and improve the Services' content, products, and services
Legal basis: Legitimate interest - better customer experience, efficiency, providing tailored product offering
Data types: Contact information, order information, device and technical information, browsing and use information, demographic or interest information
Send you marketing materials and offers for products and services that we think may interest you
Legal basis: ePrivacy and GDPR consent, without prejudice to legitimate interest where possible.
Data types: Contact information, preferences, order information, browsing and use information, demographic or interest information
Contact you regarding your use of the Services, your transactions
Legal basis: Legitimate interest - improving transparency and awareness
Data types: Contact information, order information
Contact you in our discretion regarding changes to our policies
Legal basis: Compliance with legal obligation
Data types: Contact information, order information
Evaluation for payment options
Legal basis: To take steps prior to and to perform the contract
Data types: Contact information, order information, financial information
Prevent fraud or other misuse
Legal basis: Legitimate interest - protect customer and business information, payment defaults and financial damage
Data types: Contact information, order information, financial information, device and technical information, browsing and use information
Conduct research and analysis, including focus groups and surveys
Legal basis: Legitimate interest (relevant advertising, better customer experience, efficiency). ePrivacy Consent
Data types: Contact information, order information, browsing and use information, device and technical information, preferences, demographic or interest information
Enforce our policies, comply with legal obligations
Legal basis: Compliance with legal obligation
Data types: Especially, contact information, order information, financial information, device and technical information, browsing and use information; potentially all data types
Adhere to industry standards, and otherwise manage our business
Legal basis: Legitimate interest - comply with the law, standards, and Terms and Conditions
Data types: Especially, contact information, order information, financial information, device and technical information, browsing and use information; potentially all data types
Maintain user forums and product review capabilities
Legal basis: Legitimate interest - better customer experience
Data types: Contact information, forum/review information, order information
Customer segmentation
To give you the best possible customer experience, we need to get a good picture of who you are. To help us to do that, we run a customer segmentation program, using a third party service provider who allocates customers to certain categories or segments based on, for example, their age, address, gender and order data (i.e., what they have purchased). Our service provider then enriches that information with so-called lifestyle data. These are just statistics-based assumptions, for example on your probable life situation (ex single household), your shopping habits, your media usage (ex "online", "TV", "magazines", "social networks") and your location. Based on the overall information, we assign you to a specific customer segment, and we then delete the lifestyle data. The segment you are in becomes part of your customer record. This allows us to offer you promotions, products and services that are most likely to interest you. Customer segmentation and data processing are done under a legitimate interest basis meant to enrich your experience so that you only receive advertising that is tailored to your individual needs, while serving AMT’s interest in engaging its customers.
Who can see my personal information?
We grant individuals who help AMT provide the Services access to your personal information, as necessary to perform the tasks required. These people may work for third party service providers. These third-party service providers are required to agree to safeguard your personal information appropriately and according to law. AMT may also share your personal information with certain "Affiliates" in their capacity as the direct and indirect owners of AMT. These owners include Qurate Retail, Inc. and its direct and indirect owners. AMT may also share your personal information with certain other Affiliates as necessary to perform the tasks required. We also share personal information about you with others for additional purposes, including:
Aggregated or de-identified information that cannot be used to identify an individual and anonymized information is not considered personal information that is covered under this Privacy Statement.
Data Transfers outside of the EEA
AMT's Affiliates and third-party service providers who have access to personal data may be located in other countries, and these countries may not have an adequacy decision by the European Commission. Any transfer of data to an Affiliate or third-party service provider is covered by model clauses or another transfer mechanism to ensure that personal data is treated with care. You may contact the DPO or legal counsel at the information provided if you would like more information about these clauses or transfer mechanisms.
Where restricted, sensitive personal data types will not be transferred outside of the country. Personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, health, sexual orientation, sex life, trade union membership and genetic and biometric data are subject to special protection and considered by EU privacy law to be “sensitive personal data”.
Links to Other Websites
Our Services contain links to websites or applications controlled by third parties, for your convenience and information. Some linked websites or applications are operated by entities not affiliated with AMT, and these linked websites or applications have their own privacy policies or notices. If you visit other websites or applications through links found on AMT's Services, please review the posted privacy policies on those websites or applications. AMT is not responsible for the content or privacy practices of any website or application that is not controlled by AMT.
How long does AMT keep your personal information?
Personal information is retained based on legal, business, and contract requirements. If you have additional questions regarding retention, please contact leagal@AMTusa.com. Personal information will be deleted, anonymized, or be limited to specific purposes and kept for no longer than is necessary, taking into account the limitation periods for potential claims. If a type of personal information is used for more than one purpose, then the personal data would be restricted, but kept for the longest applicable period.
Retention of your account, including name (first, last), address (street address, city, post code), email and customer number, will be kept pending an annual review for the limited purposes of fraud prevention and warrantees. Retention of this information will be reviewed on an annual basis to confirm that the additional purposes still apply. Criteria will include risk of storage and exposure, as balanced with legal requirements for criminal and civil fraud limitation periods, financial and security risk, warranty periods, and customer status.
Requests for deletion will be limited by their continued necessity under Article 5(1)(e) of the GDPR, as required or permitted by applicable law, for compliance with a legal obligation; establishment, exercise or defense of legal claims, or if we believe in good faith that such disclosure is necessary; at the request of government authorities conducting an investigation; if we believe there has been a violation of our terms or policies, or to protect anyone’s rights, property, life, health, security, or safety; to resolve outstanding disputes; or to troubleshoot existing problems, such as submitted security or functionality issues.
Logs within systems will be kept with consideration of the type of data in the system, as well as legal and regulatory guidance requires.
How does AMT protect your personal information?
AMT maintains security measures to protect personal data from loss, misuse, unauthorized access, disclosure, alteration or destruction taking due account of the nature of the data and the risks involved in the processing.
Where can I get more information?
If you have questions about this Privacy Statement or would like more information about our privacy practices, please contact us at leagal@AMTusa.com
Changes to This Privacy Statement
We seek to ensure that our information collection and processing is always proportionate. We will notify you of any changes to this notice which materially affect your rights or the purposes for which we collect and process personal data. We encourage you to review this Privacy Statement when you use AMT's Services, as the current version will be available. This Privacy Statement was last revised on 25 May 2018.
Privacy Rights
You have rights regarding your personal information. These rights include your ability to know how we are using your personal information, the ability to access, update, change, and even delete your personal information. This section is where you can learn more and exercise your rights.
The right to be informed
You have the right to know how AMT is using your personal information. Refer to the section above “Why does AMT need my personal information”.
The rights of access & rectification
You have the right to know what personal information we have collected about you as well as manage and update your personal information.
At AMT, you can access and manage much of your information in the My Account section. You can also contact Customer Care to view and update your info.
Go to My Account or Contact AMT Customer Service
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